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Focused support for maximum performance
01. Perfecting order execution
Your models shouldn't waste any time on set and should immediately impress clients. We train the crucial skills:
On-set behavior & client interaction: Professional etiquette for smooth shoots and guaranteed repeat bookings.
Casting Excellence: Powerful techniques for convincing e-castings and successful self-marketing.
Technical finesse: Perfect posing, movement and catwalk – the foundation for getting booked.
2. The ethical competitive advantage: Mental strength as a retention factor
High pressure, constant criticism, and loneliness take a heavy toll on models. Providing active support is no longer just an ESG issue, but a genuine business factor.
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Model retention: Active support protects talent, creates deep trust, and binds the best models to your agency in the long term.
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Consistent performance: Mental and physical health ensures sustained peak performance – even under the highest pressure.
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Lived responsibility: Our coaches relieve the burden on your everyday booking tasks, strengthen the self-esteem of the models and ensure sustainable success.
03. The human brand in the age of AI
The agencies that survive are those whose models are irreplaceable. We work on the individual resilience of your talent:
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Self-directed brand building: Building an authentic personal brand and using social media as an important booking platform in the AI age.
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Commitment & Reliability: Strengthening the basis of trust with the agency through absolute honesty, punctuality and reliable communication.
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Asset management: Promoting in-house initiative for consistently up-to-date, high-quality image material, which greatly relieves the burden on your bookers.
The Modelinstitute in numbers
100+
Successful alumni
Models who have already been successfully placed in top agencies and international campaigns through our training.
15
Experienced experts
Professionals from the field – from high-fashion bookers to mental coaches – who impart genuine industry knowledge.
13
Coaching areas
A holistic training system that covers all facets, from catwalk training to mental strength.
80+
Workshops, coaching sessions, webinars
Implemented formats that perfectly combine theory and practice for optimal preparation on set.
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Our partners and customers
Quality and trust at the highest international level. Through our close collaborations with first-class partners from the fashion and brand world, we create real opportunities and lasting contacts for our models.
What models and brands say about us
I want to thank the entire team, and especially you, dear Juliane. You prepared everything for us with so much care and guided us into what was—for me—a completely new world. You empowered us and brought out the best in everyone. The weekend was defined by such appreciative communication. Whether it was posing, catwalk, nutrition, fitness, and so much more – the workshop is completely comprehensive and incredibly helpful for taking your mindset to a new level.
Living the dream. Because of this weekend, I am truly motivated to keep pursuing my goal of working successfully as a model. I am so excited for everything that’s to come. Thank you, dear Juliane, for sharing your incredibly valuable knowledge with us and for encouraging all of us to chase our dreams. I am so grateful that I had the opportunity to participate and to meet all of you. It was a wonderful weekend that felt truly magical to me.
- Chiara (New Face/Model)
I completed the 4-day workshop at the Modelinstitute in Munich and had an absolutely amazing time! Right from the start, you can just tell how much heart and soul goes into it and that it’s not just some standard workshop. What makes it so pleasant is the small group size. Because of that, everyone gets individual attention, and you never feel lost or like 'just one of many.' No matter what question you have, you can really bring up anything and get honest, helpful feedback.
But what I appreciate almost the most: the contact doesn't just end after the days are over. Even afterward, you continue to receive support and guidance. Thanks to Juliane's strong network, great opportunities or connections keep coming up that you get referred to, and that is truly anything but taken for granted. On top of that, everyone there is just incredibly warm-hearted. You notice right away that the coaches do this with real passion and that they genuinely care about people. You feel super comfortable, motivated, and in good hands the entire time – not just during the workshop, but also long afterward. For me, that is exactly what makes the biggest difference!
- Joelle (New Face/Model)
I learned an incredible amount at the Modelinstitute workshop and grew both personally and professionally. The test shoot at the end was an absolute highlight for me, as I was able to put everything I had learned directly into practice.
The coaches are all super professional and supportive, and Juliane in particular inspired me so much.
The mindset coaching also made a lasting impact on me: back then, I wrote down that I wanted to become a Guess Girl, and just one year later, I actually made it happen. I walked into the workshop with zero experience and have now shot international Guess campaigns. I can highly recommend the Modelinstitute to anyone who is serious about moving their modeling career forward.
- Anna Sofia (GUESS Girl/Model)
